Subtle Patriot Introduces New Lady Liberty Collection
- Category: Inside Golf
- Published: 2019-06-24
HENDERSON, Nevada — Subtle Patriot is a company that chooses to be different and that difference has paid dividends in the response it has received from its Covert Collection line of golf, travel, shooting sports and lifestyle gear introduced in December 2018.
CEO Tom Gocke has heard from golfers and military veterans across the country who appreciate the unique and subtle exterior design complemented by the one-of-a-kind interior pattern featuring iconic images representing our country’s rich heritage. Beyond the design, what he hears most often is how appreciative military veterans are of the support the sale of each product provides to the NS2 Serves “Boots to Suits” training program.
Since the collection’s debut, Gocke has also heard from many females who are patriotic, have served in the military and want to support a company that supports veterans. The bulk of feedback was that they would much prefer to support the cause with products designed more specifically with women in mind. They shared one more opinion, “How about something other than pink.”
To address the uproar, Subtle Patriot is introducing the Lady Liberty Collection, combining a tasteful patina green, resembling the color of the Statue of Liberty, with black carbon fiber on the exterior and Subtle Patriot’s signature red, white and blue montage of iconic American images on the interior.
The Lady Liberty Collection features a wide range of options, from a golf cart bag to a new carry tote, backpack, cabin luggage, pistol planner and rifle case.
“Much like Lady Liberty, we chose the color because it symbolizes enlightenment, unity and freedom, as well as its calming effect on the psyche” commented Gocke. “Not to mention, Nacomi did a group study of women and that was the top color choice.”
While the exterior color may have softened, the commitment to rugged construction has not. From custom-designed zipper pulls, rings and rivets to UV fade-resistant coating and durability that is triple the industry standard, the Lady Liberty Collection is designed to look better and last longer.
“What I appreciate about the Lady Liberty Collection is the fact that the pieces were designed with input from women,” said Subtle Patriot manager and military spouse, Nacomi Godby. “Women better understand the needs of other women. I’m especially excited about our new Tote, which has exactly the right combination of smart and secure pockets.”
The Lady Liberty Collection is available online at www.subtlepatriot.com and at select premium golf and shooting sports retailers across the United States.
About Subtle Patriot
Based in Henderson, Nevada, Subtle Patriot offers men and women several collections of golf bags, shooting sports carry cases, backpacks, duffels, luggage and accessories, each featuring a patriotic design on the exterior and a custom-designed interior fabric highlighting our country’s history. Dedicated to giving-back, Subtle Patriot dedicates a portion of all product proceeds to support military veterans, with a focus on the “Boots to Suits” program at NS2 Serves. Subtle Patriot products are available at select retailers and online via www.subtlepatriot.com.