‘New Energy in the Air’ as Canadian Open a Major Stop on PGA Tour Once Again
- Category: Inside Golf
- Published: 2019-06-07
By ADAM STANLEY, Sportsnet.ca
ANCASTER, Ont. — Just over two years ago, new PGA Tour commissioner Jay Monahan was in the midst of some serious changes. He had just taken over the Tour and he was shaking things up. The schedule was going to change.
Enter Mary DePaoli and Laurence Applebaum, the representatives from Canada. DePaoli, the executive vice president and chief marketing officer of RBC, and Laurence Applebaum, the new chief operating officer of Golf Canada, were lobbying for a new date for the RBC Canadian Open.
RBC sponsors two PGA Tour tournaments. It was investing heavily in professional golfers — Canadians and non-Canadians alike — along with junior programs in the country. They were all-in. To quote an iconic golf movie, they wanted “something, you know, for the effort.”
It worked. The call was made. The Canadian Open would get its new date. And this year, the change is already paying off.