McLaren Health Care Presenting Sponsor Of The Ally Challenge
- Category: Inside Golf
- Published: 2017-11-16
Historic Warwick Hills Will Be The Site Of The 2018 Ally Challenge Presented By McLaren. (Photo/Warwick Hills)
GRAND BLANC, Michigan (Champions Tour) — Tournament officials announced several developments relative to the inaugural PGA TOUR Champions event coming to Warwick Hills Golf and Country Club September 10-16, 2018.
During a press conference held today from McLaren Health Care’s new headquarters in Grand Blanc, Michigan, officials announced a three-year deal that positions the Michigan health care provider as the presenting sponsor of the Ally Challenge. As a result, the name of the event moving forward becomes the Ally Challenge presented by McLaren.
“First and foremost, we are thrilled to partner with an event that will have such a positive impact on Genesee County,” said Philip Incarnati, McLaren Health Care President and CEO. “The Ally Challenge presented by McLaren provides a tremendous platform to align our brand with what we know will be the premier sporting event in southeast Michigan.”
In additional tournament news, Ally Financial Chief Marketing and Public Relations Officer Andrea Riley announced that Grammy Award-winning country music duo Big & Rich will headline the Ally Challenge Community Concert at Warwick Hills. The concert will debut Friday, Sept. 14, following the completion of the first round of the tournament.
“The Big & Rich concert will be one of the highlights of the tournament and is an illustration of our desire to build a week-long celebration of world class golf, entertainment and charitable giving,” said Riley. “The economic activity this tournament has the potential to generate and the donations it will leave behind thanks to sponsors like McLaren Health Care and events like the Community Concert are sure to have a lasting impact on this community and the great state of Michigan.”
Big & Rich are America's Technicolor cowboys, brothers-in-arms in service to the creed that great music has no boundaries. Individually, John Rich and Big Kenny are first-rate musicians, songwriters, producers, entertainers—and now the creative force behind their own label imprint, Big & Rich Records. Together, they are one of the most truly original musical forces ever unleashed on a welcoming world.
The tournament also revealed today the details surrounding ticket options that are now on sale to the public at www.theallychallenge.com. Two types of Season tickets are available; a Clubhouse Ticket as well as a Grounds Ticket. Daily tickets are also offered. Both Season Ticket options and the Friday Daily Ticket include admission to the Big & Rich concert. Admission gates will be open beginning Thursday, September 13 through Sunday, September 16.
“Community and corporate support for the Ally Challenge presented by McLaren has been tremendous since we announced the return of professional golf to Warwick Hills in August,” said tournament director Chris Coffman. “We could not be more excited to welcome McLaren to our sponsor roster and add the Big & Rich concert to our schedule of events on the same day that we launch ticket sales for this marquee PGA TOUR Champions event. Warwick Hills is definitely going to be the place to be next September 13 – 16!”
The Ally Challenge presented by McLaren will be one of the premier Regular Season events on PGA TOUR Champions in 2018, which will give way to the third-annual Charles Schwab Cup Playoffs – a season-ending, three tournament series used to determine the Tour’s season-long champion.
All three rounds of The Ally Challenge presented by McLaren will be broadcast on Golf Channel.
For more information about the Ally Challenge, please visit theallychallenge.com. For the latest Ally Challenge news and updates on social media follow the tournament on Twitter and Instagram at @AllyChallenge and on Facebook at Facebook.com/AllyChallenge.